Crafting digital experiences that captivate and inspire since the year 2K.
ACS FUNdraising App
In 2015, the American Cancer Society relied on three separate fundraising apps, creating a fragmented experience that limited engagement and revenue growth. In 2016, I led the UI design effort for an in-house initiative to unify these tools into a single, streamlined fundraising app. During its first fundraising season, the new app generated $9.1 million in donations—up from $5 million the previous year. It also delivered outstanding engagement metrics, including over 1 million sessions (a 500% improvement over the previous apps), 96,000 downloads, 70,000 active users, and an average 4 minutes of time spent per session. The American Cancer Society went on to win the 2016 Mobile Marketing Organization Award for Best Public Service / Nonprofit Product.
Role(s)
- UX/UI
- Strategy
- Creative Direction
- Art Direction
Year(s)
2016
An app for all events!
The American Cancer Society’s FUNdraising mobile app makes it easy and fun to raise money for the fight against cancer through events and programs like: Relay For Life®, Making Strides Against Breast Cancer®, Coaches Vs Cancer, DetermiNation Endurance Series, and many others.
Crafting the Mobile App Experience on iOS and Android.
A selection of app screens showcasing the UI components, patterns, and visual systems I designed to create a cohesive cross-platform experience.
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The DNA remains.
The American Cancer Society’s FUNdraising mobile app went through an update after my departure but pieces of the original app design remained in the app, like the donation tracker. This circle component allows for users to see their goal and the amount they have raised all in one place.
Current ACS FUNdraising App donation tracker
My ACS FUNdraising App donation tracker
Key Points & Takeaways
The new app generated $9.1 million in donations—up from $5 million the previous year. Over 1 million sessions (500% improvement over previous apps), 96K downloads, 70K active users, and an average time of 4 minutes spent per session. ACS also won the 2016 Mobile Marketing Organization Award for Best Public Service/Nonprofit Product.
