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Image of me - Troy Francois

About Me

With over 20 years of experience in the creative industry, I have had the privilege of working in nearly every sector of business–shaping ideas into impactful human-centered experiences. I thrive at the intersection of thinking and doing, analyzing challenges, understanding people's needs, and crafting solutions that enhance everyday life. My approach is rooted in deep curiosity, a problem-solving mindset, empathy for all people and a commitment to designing with the relentless pursuit of solving real-world problems.

Beyond my career, I'm a devoted husband, father, foster father, son, brother, best friend, mentor, volunteer, book reader, knowledge seeker, novice hiker and amateur photographer of nature. The relationships I cherish and the communities I support inspire my work and shape my perspective. I believe great UX/UI design isn't just about aesthetics or functionality—it's also about making a meaningful and purposeful impact on people's lives.

Some of the brands I've designed for...

Experience

Oct 2022 - Present
Cox Automotive Inc.
Senior User Experience Designer
Leading the checkout experience for the Cox Automotive e-commerce consumer facing platform as well as led design efforts on the retail facing platform.
Feb 2022 - Oct 2022
T-Mobile
Senior Systems Designer
Worked with a team of UXers, developers, copywriters, and researchers to develop a new design system for T-Mobile and associated brands.
Aug 2015 - Feb 2022
American Cancer Society
UX Art Director
Led design efforts for multiple projects for the American Cancer Society. From a major redesign of the American Cancer Society website to their first award winning mobile application.
Aug 2012 - Aug 2015
Brandmovers, Inc.
Associate Creative Director
Led design efforts and pitches for various digital products. Managed a team of internal and external designers to develop creative solutions for top tier clients.
Nov 2011 - Jul 2012
Leader Enterprises
Senior Interactive Designer
Led and independently designed, as well as collaborated with team members to design various digital products for top tier clients.
Jul 2005 - Nov 2011
Moxie Interactive
Senior Designer | Art Director
Led and independently designed, as well as collaborated with team members to design various digital products and pitches for a multitude of clients. Managed a team of designers to enhanced email campaigns and ensured brand satification by keeping the team inline with brand vision and guidelines.
Nov 2004 - Jun 2005
Cygnus Business Media
Designer
Led and independently designed websites and digital assets, as well as collaborated with team members to design various digital products.
Jul 2003 - Oct 2004
Davison Inc.
Designer
Led and independently designed websites and digital assets to promote the Davison Inc. brand as well as their clients.
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