Image of me - Troy Francois

About Me

With over 20 years of experience in the creative industry, I've had the privilege of working in nearly every sector of business, shaping ideas into impactful human-centered experiences. I thrive at the intersection of thinking and doing, analyzing challenges, understanding people's needs, and crafting solutions that enhance everyday life. My approach is rooted in deep curiosity, a problem-solving mindset, empathy for all people and a commitment to designing with the relentless pursuit of solving real-world problems.

Beyond my career, I'm a devoted husband, father, foster father, son, brother, best friend, mentor, volunteer, book reader, knowledge seeker, novice hiker and amateur photographer of nature. The relationships I cherish and the communities I support inspire my work and shape my perspective. I believe great product design isn't just about aesthetics or functionality, it's also about making a meaningful and purposeful impact on people's lives.

Some of the brands I've designed for...

Experience

Oct 2022 - Present
Cox Automotive Inc.
Senior Product Designer
Leading the checkout experience for the Cox Automotive e-commerce consumer facing platform as well as led design efforts on the retail facing platform.
Feb 2022 - Oct 2022
T-Mobile
Senior Systems Designer
Worked with a team of UXers, developers, copywriters, and researchers to develop a new design system for T-Mobile and associated brands.
Aug 2015 - Feb 2022
American Cancer Society
UX Art Director
Led design efforts for multiple projects for the American Cancer Society. From a major redesign of the American Cancer Society website to their first award winning mobile application.
Aug 2012 - Aug 2015
Brandmovers, Inc.
Associate Creative Director
Led design efforts and pitches for various digital products. Managed a team of internal and external designers to develop creative solutions for top tier clients.
Nov 2011 - Jul 2012
Leader Enterprises
Senior Interactive Designer
Led and independently designed, as well as collaborated with team members to design various digital products for top tier clients.
Jul 2005 - Nov 2011
Moxie Interactive
Senior Designer | Art Director
Led and independently designed, as well as collaborated with team members to design various digital products and pitches for a multitude of clients. Managed a team of designers to enhanced email campaigns and ensured brand satisfaction by keeping the team inline with brand vision and guidelines.
Nov 2004 - Jun 2005
Cygnus Business Media
Designer
Led and independently designed websites and digital assets, as well as collaborated with team members to design various digital products.
Jul 2003 - Oct 2004
Davison Inc.
Designer
Led and independently designed websites and digital assets to promote the Davison Inc. brand as well as their clients.
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