Crafting digital experiences that captivate and inspire since the year 2K.
SkinCeuticals Rewards
SkinCeuticals is the leading medical aesthetic skincare brand in the U.S., is driven by a mission to advance skin health through science. To deepen engagement with both loyal consumers and dedicated skincare professionals, the brand set out to create two interconnected loyalty programs. I led the design, UX strategy, and creative direction for both the B2C and B2B platforms, as well as the supporting email ecosystem. The initiative delivered standout results: $210 million in redeemed points, a 25% sales lift directly tied to the program, a 603% surge in active consumer participation, 60% active engagement among qualifying physicians, and double the spend compared to non‑enrolled accounts.
Role(s)
- UX/UI
- Strategy
- Creative Direction
- Art Direction
Year(s)
2014
Low-fidelity wireframes.
Establishing the core structure of the experience before layering in visual design.
SkinC in high fidelity.
Key Points & Takeaways
The initiative delivered standout results: $210 million in redeemed points, a 25% sales lift directly tied to the program, a 603% surge in active consumer participation, 60% active engagement among qualifying physicians, and double the spend compared to non‑enrolled accounts.
