User Experience · Art Direction · Visual Design
Big Red wanted to celebrate their 75th anniversary as well as the simultaneous launch of their Big Red Zero product. They needed a point based platform with merchandise catalog features that allowed customers to seamlessly earn points for purchasing products and then redeem them for rewards.
I designed an intuitive and efficient interface for the platform that allowed for millions of unique codes to be uploaded, tracked and converted to points and the merchandise catalog allowed customers to easily select rewards to order. Overall, the program drove incremental purchase of Big Red products.