I'm a father, foster father, husband, son, brother, best friend, mentor, volunteer,
human being, and last but not least...
a seasoned digital professional with nearly two decades in the creative industry who
loves to create meaningful experiences for awesome brands and companies. I am
working as a Senior UX Art Director at The American Cancer Society.
American Cancery Society
Senior Consultant, User Experience Art Direction
Create UX experiences including sketches, site maps, wireframes, and interactive
Create visual designs and assets for various digital products - responsive
websites, mobile apps, animated banner ads, email campaigns, landing pages and
Review and provide counsel on projects created by third parties such as agencies,
cause marketing partners and collaborative partners.
Led design effort for ACS first award winning mobile donation app that increased
app donations from 5M to 9M+ in 2016.
Led design effort for ACS refresh and port to Adobe Experience Manager. Played a
major UX role in the donation page enhancements which lead to a 275K monthly
Art Director / Associate Creative Director
Managed internal designers as well as external resources to develop creative
solutions for various clients.
Led and independently created the visual design for various digital products -
responsive websites, mobile apps, animated banner ads, email campaigns, landing
pages and pitches.
Directly participated in client meetings, presentations and concepting sessions.
Help to increase repeat business through satisfied creative solutions for
Senior Interactive Designer
Led and independently designed, as well as collaborated, with team members to
design for various digital products - websites, mobile apps, animated banner ads
and email campaigns.
Senior Designer/Art Director
As Senior Designer: Led and independently designed, as well as collaborated, with
team members to design various digital products - websites, animated banners ads
and promotional landing pages for various clients.
Art Director on Email Team. Enhanced email campaigns while making sure designs
were in line with the clients’ brand guidelines.