User Experience · Prototyping · Art Direction · Visual Design

Project Overview

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. (the main site) was in need of a fresh and modern look that could accommodate the new AEM (Adobe Experience Manager) content system/platform.

My Contributions

As a Senior UX Art Director, I am continually updating the user experience of the site to make it a better tool for patients, caregivers, and the organization. These enhancements have led to an increase in donations through the site by $275K per month, an increase in traffic from 7M to 10M users per month, and an increase in the average time spent on pages.

Hero image - screenshot of American Cancer Society homepage in desktop and mobile application

Out with the old. In with the new.

A modern design poised for responsiveness and AEM integration.

American Cancer Society past and present design homepage

American Cancer Society past and present design content pages

Clear, clean, and concise.

Making content pages easier for users to read and share.

Mobile First Design

Mobile design image 1
Mobile design image 2
Mobile design image 3
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From Wires to Visual Design


HPV page wireframe


HPV page final design


Discovery Shop before image


Discovery Shop new wireframe layout


Discovery Shop final design